Official Meta Tech PartnerInstagram DM
Automation
Auto-reply to every Instagram comment in a DM. Send links, capture leads, and grow your audience on complete autopilot — 24/7.
Official Meta Tech PartnerInstagram DM
70K+
DMs Sent
<1 min
Setup Time
24/7
Always Active
3X+
Higher Conversions
What is AutoDM?Turn every Instagram comment
Turn every Instagram comment
into a DM conversation
AutoDM is Zextra's core DM automation engine. When someone comments a trigger keyword on your post — "LINK", "INFO", "PRICE" — they instantly receive a personalized Direct Message from you. No manual replies. No missed leads. Just pure, automated growth.
Step 1
User comments "LINK"
On your Reel, Post, or Story
Step 2
Zextra triggers instantly
Detects the keyword in real time
Step 3
DM sent automatically
With your link, offer, or lead form
6 ways creators use AutoDM
From comment-to-DM flows to AI-powered customer support — every Instagram DM automation use case, covered.
Comment-to-DM Automation
Someone comments a trigger word on your post? They instantly get a DM with your link, freebie, or sales page. No manual work.
Follower-Gated Content
Only deliver content after they follow you. Verify follow status automatically, then unlock the DM — a growth loop on autopilot.
In-DM Lead Capture
Collect emails, phone numbers, and custom data inside the conversation itself. No landing pages, no friction — just ask and store.
AI-Powered Replies
Train an AI agent with your brand voice. It handles FAQs, product questions, and booking requests 24/7 — even while you sleep.
Bulk DM Campaigns
Send personalized messages to segmented audiences. Launch offers, announce drops, or re-engage cold leads at scale.
Story Reply Automation
When someone replies to your Story with a keyword, trigger an instant DM flow. Turn casual viewers into engaged leads.
Set up Instagram DM automation
in under 2 minutes
No coding, no complicated flows. Four steps from signup to your first automated DM.
01
Connect your Instagram
Link your Instagram Professional or Creator account in one click via the official Meta API. No passwords shared, ever.
02
Set your trigger keyword
Choose any word — "LINK", "INFO", "GUIDE" — and pick which post or Reel to monitor. Takes under 60 seconds.
03
Craft your DM flow
Write your automated message, add buttons, links, or lead capture fields. Use AI to generate on-brand responses.
04
Go live & watch it grow
Activate the automation. Every qualifying comment instantly triggers your DM. Track opens, clicks, and leads in real time.
Why creators choose Zextra
for DM automation
100% Meta-compliant
Official Meta Technology Partner. We use the Graph API — your account is always safe.
AI-powered, not template-only
Our AI learns your brand voice and handles nuanced conversations, not just canned replies.
Setup in under 2 minutes
Connect → Pick a post → Set a keyword → Done. Fastest setup in the industry.
Real-time analytics
Track DMs sent, links clicked, leads captured, and conversion rates in your dashboard.
Built for creators & brands
Whether you have 500 followers or 5M, our automation scales with you. No per-contact pricing.
All-in-one platform
DM automation + AI FAQ agent + Content Planner + Link in Bio — everything in one place.
Meta Tech Partner
Trustpilot
Frequently asked questions
Everything you need to know about Instagram DM automation and AutoDM.
What is AutoDM and how does Instagram DM automation work?
+
AutoDM is Zextra's Instagram DM automation engine. It monitors your posts for specific trigger words in comments, then instantly sends a personalized Direct Message to each commenter. It works through the official Instagram Graph API, making it 100% safe and compliant with Meta's terms of service.
Is Instagram DM automation safe for my account?
+
Yes. Zextra uses the official Meta Graph API — the same technology Meta provides to verified partners. Unlike screen-scraping tools, we never touch your login credentials or violate Instagram's Terms of Service. Your account stays 100% safe.
Can I auto DM people who comment on my Instagram posts?
+
Absolutely. This is Zextra's core feature. Set a trigger keyword (like 'LINK' or 'INFO'), and anyone who comments that word on your post automatically receives your pre-configured DM with links, files, or a conversational flow.
Does AutoDM work for Instagram Reels and Stories?
+
Yes. Zextra's automation works across all Instagram content types — feed posts, Reels, Stories (via story replies), and even Live sessions. Any interaction can trigger an automated DM flow.
Can I capture emails and phone numbers via Instagram DMs?
+
Yes. Zextra's lead capture flows ask for contact details conversationally inside the DM thread itself — no external landing pages needed. All leads are stored in your dashboard and can be exported or synced to your CRM.
How is Zextra different from ManyChat or other DM tools?
+
Zextra is built specifically for Instagram-first creators and brands. Key differences: AI-powered conversational replies (not just templates), built-in content planner, link-in-bio tool, and a focus on the Indian creator market with competitive pricing. Plus, we're an official Meta Technology Partner.
Ready to AutoDM your
Instagram on autopilot?
Join thousands of creators and brands who use Zextra to automate DMs, capture leads, and 3X their conversions.
Start Automating Now