Official Meta Tech PartnerTurn post and reel comments into private conversations. Send resource links, capture leads and respond to story keywords with an Instagram auto DM workflow. Start free.
Comments
Trigger a private reply
Links
Share your resources
Leads
Capture contact details
Clicks
Measure interest
AutoDM is Zextra's core DM automation engine. When someone comments a configured keyword on your post — "LINK", "INFO", "PRICE" — your workflow can send a private reply with the resource they requested. Choose the message and destination link before you publish.
Step 1
On your post or reel
Step 2
Detects the keyword in real time
Step 3
With your link, offer, or lead form
From comment-to-DM flows to AI-powered customer support — every Instagram DM automation use case, covered.
Someone comments a trigger word on your post? They instantly get a DM with your link, freebie, or sales page. No manual work.
Only deliver content after they follow you. Verify follow status automatically, then unlock the DM — a growth loop on autopilot.
Collect email addresses and phone numbers inside DM conversations, then review captured leads in your dashboard.
Provide your business FAQs so the AI agent can answer matching customer questions in DMs. Available on eligible paid plans.
Add resource links and action buttons to your reply so interested visitors can reach your guide, product or booking page.
When someone replies to your Story with a keyword, trigger an instant DM flow. Turn casual viewers into engaged leads.
No coding, no complicated flows. Four steps from signup to your first automated DM.
Connect an eligible Instagram professional account through Meta and grant the permissions needed for your workflow.
Choose a keyword such as "LINK", "INFO" or "GUIDE", then select the post or reel that should trigger your reply.
Write your message and add resource links or buttons. Configure lead capture or a follower check where your plan supports it.
Publish your automation and test a matching comment from another account. Review automation runs, link clicks and captured leads.
Give each campaign one clear next step. These examples show how a comment can become a resource request, a product visit or a captured lead.
Creators & educators
Comment “GUIDE” → DMInvite viewers to comment GUIDE on a tutorial reel. Send a DM with a link to your checklist or lesson.
Review resource-link clicks.
Brands & online stores
Comment “SIZE” → DMAsk shoppers to comment SIZE on a product post. Reply privately with your sizing guide and product link.
Review clicks to your product page.
Coaches & service businesses
Comment “INFO” → DMUse INFO on a service post to send offer details. Configure lead capture to collect contact information inside the conversation.
Review captured leads and follow up.
Use campaign-specific links and your website analytics to connect visits with purchases. A DM or link click alone does not establish revenue.
Try the workflow with a free account: three automation credits, one Instagram account, unlimited DMs and 50 lead captures per month. Meta messaging rules and account eligibility still apply.
Choose a paid plan when you need more automation capacity, follower checks, an AI FAQ agent or team access. Features vary by plan, with pricing available in INR and USD.
Compare free and paid plansStart with the workflow you need: comment-to-DM, story replies, follower checks or FAQ answers. Then compare supported channels, connected accounts, monthly lead limits and team access against each tool’s current plan.
Zextra brings Instagram automation, a content planner and a link-in-bio builder together. Test your own trigger and reply before moving an existing campaign.
Read our Instagram-focused comparisonConnect through Meta and configure supported workflows within platform permissions and messaging rules.
On eligible plans, give the AI agent your business knowledge to answer matching questions inside DMs.
Connect your account, choose a trigger, preview your reply and publish when the workflow is ready.
Review automation runs, link clicks and captured leads to understand which offers interest your audience.
Start with a free account and choose additional account, lead and team capacity as your workflow grows.
DM automation + AI FAQ agent + Content Planner + Link in Bio — everything in one place.
Meta Tech Partner
Everything you need to know about Instagram DM automation and AutoDM.
Instagram DM automation sends a configured private reply when someone takes a supported action, such as commenting a keyword on a post or replying to a story. With Zextra, you choose the trigger, write the message and add links or lead capture to your workflow.
Yes. A free account includes three automation credits, one Instagram account, three AI content credits and 50 lead captures per month. Paid plans provide additional capacity and features. Review Pricing for current limits before choosing your plan.
No. Zextra lists unlimited DMs in its Free plan, but automation credits, connected accounts and lead captures have separate limits. Message delivery remains subject to Meta permissions, messaging rules and account eligibility. Unlimited DMs does not mean unrestricted bulk outreach.
Connect an eligible Instagram professional account, choose a post or reel, set a keyword such as GUIDE and add your resource URL to the DM. Publish the automation, then test it with a matching comment from another account.
You can configure comment triggers for posts and reels, and keyword triggers for story replies. Choose the supported trigger in the editor and test the flow before promoting it to your audience.
Yes. Zextra connects through official Meta Instagram APIs. Account eligibility, granted permissions and Meta messaging rules determine which actions are available. Using the official API does not remove platform limits or guarantee account safety.
Zextra supports collecting email addresses and phone numbers inside DM conversations. Review captured leads in your dashboard and choose a plan with enough monthly lead capacity for your campaigns.
Zextra is an option to evaluate for Instagram comment-to-DM workflows, follower checks and lead capture, with an AI FAQ agent on eligible paid plans. Compare the triggers, account limits, team access and pricing you need before choosing either tool.
Zextra offers INR and USD pricing for creators and businesses. Use an eligible Instagram professional account and review the plan features and checkout currency for your business.
Build your first comment-to-DM workflow. Give interested followers a direct path from your content to your resources and offers.
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