Privacy Policy
Zextra (“Zextra”, “we”, “our”, or “us”) is an AI-powered automation and growth platform built and operated by Mectora AI Labs Pvt. Ltd.
This Privacy Policy explains how we collect, use, store, disclose, transfer, and protect information when you access or use Zextra’s website, dashboard, AI features, automation tools, and related services (collectively, the “Services”).
By accessing or using Zextra, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
1. Scope & Applicability
This Privacy Policy applies to:
- Registered users of the Zextra platform
- Website visitors and prospective customers
- Customers using automation, messaging, and AI-powered features
- Individuals communicating with us through email, forms, or support channels
2. Information We Collect
The type of information we collect depends on how you interact with Zextra.
2.1 Information You Voluntarily Provide
We may collect personal and business information that you voluntarily provide, including:
- Full name
- Email address
- Business name, brand name, or organization details
- Social media account identifiers or usernames connected to the platform
- Messages, prompts, instructions, or inputs submitted through AI features
- Information shared when contacting support or submitting requests
- Any other information you choose to provide while using the Services
You are responsible for ensuring that the information you provide is accurate and lawful.
2.2 Billing & Transaction Information
If you subscribe to paid features:
- Payments are processed by third-party payment providers
- We do not store full credit or debit card numbers
- We may receive limited billing-related information such as transaction status, subscription type, or payment confirmation
All payment data is handled in accordance with the payment provider’s own privacy and security standards.
2.3 Information Collected Automatically
When you access or use Zextra, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device type, operating system, and basic device identifiers
- Date and time of access
- Pages viewed, features used, and actions taken within the platform
- Log files, diagnostic data, and performance metrics
This information helps us understand how users interact with the platform and improve reliability, security, and performance.
2.4 Platform & Messaging Data
When you connect third-party platforms to Zextra, we may process:
- Public profile information
- Messages and interactions processed through automation workflows
- Metadata related to automation execution and system responses
- Configuration settings and automation logic
This data is processed only for the purpose of delivering automation and related Services and is not used for unrelated activities.
2.5 AI & Automation Data
Zextra includes AI-powered features. Data provided to AI systems (such as prompts, instructions, or inputs) may be processed to:
- Generate responses or suggestions
- Improve system quality, safety, and reliability
- Detect misuse, abuse, or policy violations
AI-generated outputs are automated and may contain inaccuracies. Users are solely responsible for reviewing, validating, and approving outputs before using them publicly or commercially.
3. How We Use Information
We use collected information for the following purposes:
- To provide, operate, and maintain the Zextra platform
- To enable automation, AI workflows, and growth-related features
- To create, manage, and secure user accounts
- To process subscriptions and manage billing
- To communicate important service updates, notices, and alerts
- To respond to inquiries, support requests, and feedback
- To analyze usage patterns and improve platform performance
- To prevent fraud, abuse, unauthorized access, and security incidents
- To comply with applicable laws, regulations, and legal obligations
We do not use personal data for purposes incompatible with those described in this policy.
4. Data Sharing & Disclosure
We respect user privacy and do not sell or rent personal data. We may share information only in limited circumstances, including:
4.1 Service Providers
We may share information with trusted third-party service providers who assist us with:
- Hosting and infrastructure
- Analytics and monitoring
- Payment processing
- Customer support tools
These providers are authorized to process data only as necessary to perform services on our behalf.
4.2 Legal & Safety Reasons
We may disclose information if required to:
- Comply with applicable laws or legal processes
- Respond to lawful requests from authorities
- Enforce our Terms of Service
- Protect the rights, safety, and property of Zextra, our users, or others
4.3 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, user information may be transferred as part of the transaction, subject to appropriate safeguards.
5. Third-Party Platforms & Integrations
Zextra allows users to integrate third-party platforms. You acknowledge and agree that:
- Zextra is not owned, operated, sponsored, or endorsed by third-party platforms
- Third-party platforms have their own terms and privacy policies
- Zextra is not responsible for third-party platform actions, restrictions, suspensions, or data practices
Your use of integrations is entirely at your own risk.
6. Data Security
We implement reasonable administrative, technical, and organizational safeguards to protect personal data, including:
- Secure servers and infrastructure
- Access restrictions and authentication controls
- Monitoring systems to detect unauthorized activity
Despite our efforts, no system can be guaranteed to be 100% secure. You acknowledge and accept this risk when using the Services.
7. Data Retention
We retain personal data only for as long as necessary to:
- Provide and maintain the Services
- Fulfill legal, accounting, or regulatory requirements
- Resolve disputes and enforce agreements
When data is no longer required, we take reasonable steps to delete or anonymize it.
8. User Rights & Choices
Depending on applicable laws, users may have the right to:
- Request access to their personal data
- Request correction of inaccurate information
- Request deletion of personal data
- Withdraw consent where processing is based on consent
Requests may be submitted by contacting support@zextra.io.
We may require verification of identity before fulfilling requests.
9. International Data Transfers
Zextra operates globally. Your information may be stored and processed in countries where we or our service providers operate, including India.
By using Zextra, you consent to the transfer and processing of information across borders, which may involve different data protection standards.
10. Children’s Privacy
Zextra is not intended for individuals under the age of 18.
We do not knowingly collect personal data from minors. If such data is identified, it will be deleted promptly.
11. AI Disclaimer & Responsibility
Zextra’s AI features are provided to assist with automation and other features. You acknowledge that:
- AI outputs are generated automatically
- Outputs may be inaccurate, incomplete, or inappropriate
- You are solely responsible for reviewing and approving AI-generated content
Zextra does not guarantee growth, engagement, revenue, or results from AI usage.
12. Cookies & Tracking Technologies
Zextra uses cookies and similar tracking technologies to ensure the proper functioning of the Services, enhance user experience, analyze usage, and maintain security.
12.1 What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help recognize your device, remember preferences, and improve functionality.
12.2 How We Use Cookies
We use cookies to:
- Maintain user sessions and authentication
- Remember preferences and settings
- Analyze platform performance and usage patterns
- Detect and prevent fraudulent or unauthorized activity
- Improve the reliability and security of the Services
12.3 Managing Cookies
You may control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Services.
12.4 Third-Party Cookies
Some cookies may be placed by third-party service providers that assist with analytics or infrastructure. These providers process data in accordance with their own privacy policies.
By continuing to use the Services, you consent to the use of cookies as described in this Privacy Policy.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect legal, technical, or business changes.
Updates will be posted on this page with a revised effective date. Continued use of the Services constitutes acceptance of the updated policy.
14. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at: