AI-Powered Customer Support

Instagram AI Agent for DM FAQs and Customer Questions

Give your Instagram AI agent approved answers about products, pricing and policies. Help customers with matching questions inside DMs, with human takeover when needed.

How It Works

From brand knowledge to instant AI replies

Create a focused knowledge base, test the answers and keep your business information current.

01

Feed it your knowledge

Add approved FAQ questions and answers about your products, services and policies.

02

AI learns your brand

Test questions your customers actually ask and refine the saved answers before enabling the agent.

03

Enable and review replies

Enable FAQ replies on an eligible plan. Review unanswered questions and take over conversations that need your team.

What your AI agent can do

More than a simple chatbot — a full AI customer support agent trained on your brand.

Answer FAQs Instantly

Provide answers about products, pricing, shipping and returns for the agent to use when questions match.

Use Your Business Knowledge

Add approved FAQ questions and answers so the agent has relevant information about your products and policies.

Support Interested Customers

Answer recurring product and service questions so your team can focus on conversations needing personal attention.

24/7 Availability

Help customers with matching FAQs outside your working hours, subject to messaging permissions and availability.

Human Takeover

When a human reply is detected, the bot pauses for that conversation so your team can continue.

Multi-Language Support

The AI understands and responds in English, Hindi, Hinglish, and more — meeting your audience where they are.

Better Together

DM Automation + AI Agent = Every DM handled

DM automation handles the structured flows — comment triggers, follower-gating, lead capture. The AI FAQ Agent answers matching questions from your knowledge base. Review other inquiries personally and update your FAQs as needed.

  • Keyword-triggered flows handled by DM automation
  • Open-ended questions handled by AI FAQ Agent
  • Human takeover pauses automated replies
  • Lead data captured and stored automatically
  • Works 24/7 without any manual intervention

"Is this in stock?"

Your AI agent instantly replies with product availability, confirms sizing, provides the checkout link, and captures the customer's email — all before they scroll away.

Official Meta Technology PartnerMeta Tech Partner
DPIIT Startup India recognized startup
Google Cloud for Startups program member

Prepare your Instagram chatbot for real customer questions

A useful FAQ agent needs accurate source answers. Start with questions your customers already ask, then review replies before relying on the agent for your business.

  1. 1

    Write specific source answers

    Add clear information about services, product choices, opening hours or delivery policies. Keep changing details current and avoid adding promises your team cannot fulfil.

  2. 2

    Test covered and uncovered questions

    Try a question from your FAQ, a different wording of it and an unrelated question. Check that supported answers are useful and unsupported questions do not receive invented information.

  3. 3

    Keep your team involved

    Review unanswered questions and update your FAQ when appropriate. A detected human reply pauses the bot in that conversation so a person can handle individual circumstances.

Choose keyword automation for predictable resource delivery and the AI FAQ agent for questions covered by your knowledge base. The agent is a paid feature; content-planner credits do not unlock it.

AI FAQ Agent questions

What is an Instagram AI agent?

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An Instagram AI agent answers customer questions inside DMs using business knowledge you provide. Zextra uses your saved FAQ questions and answers to respond to matching inquiries, alongside your keyword-triggered automations.

How do I set up the AI FAQ agent?

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Connect an eligible Instagram account, add accurate questions and answers to your knowledge base, and enable the agent on an eligible paid plan. Test common customer questions and update your answers when your products or policies change.

What happens when a question is not covered?

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The agent is designed to stay silent when your knowledge base does not support an answer. Review unanswered questions and add approved information, or reply personally when the conversation needs your attention.

Can a person take over the conversation?

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Yes. When Zextra detects a human reply, the bot pauses for that conversation so your team can continue without competing automated answers.

Is the Instagram AI chatbot included in the free plan?

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The AI FAQ agent is available on eligible paid plans. Free AI content credits are for the content planner and do not provide free access to the FAQ agent. See Pricing for current entitlements.

How is an AI reply different from comment-to-DM automation?

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Comment-to-DM automation sends a message when a configured trigger matches, such as a keyword on a reel. The AI FAQ agent answers incoming questions using your knowledge base. Use each for the type of conversation it supports.

Train your AI agent in under 5 minutes

Stop losing leads to unanswered DMs. Let AI handle the questions while you focus on creating.

Train My AI Agent